We Dream & Build

The Next Generation of

E-commerce Brands

Our Story

We specialize in taking brands from 0 to 1.

2017
2020
2021
Today

John founded his brand, BeLive, with $5K saved from his college fund

John and Auden launched Body Restore, the first self-care shower steamer brand

BeLive hit $3M+ EBITDA and was acquired by a German PE at the height of the Amazon aggregation

Scaling Body Restore to $30M+ revenue

Key Metrics
$ 52 M USD

Revenue generated in
the last 3 years

$ 10 M

Profitably spent on
marketing channels

Amazon # 1

Best Sellers

Self-funded

Zero outside capital

Innovative Contract Manufacturers
Building first mover products
$1-5M Sales Brands
Highly profitable business struggles to scale
Leading Influencers or Celebrities
Creator-Operator brand synergy

Founder & Brands:

John Li

With a foundation in chemical engineering, John merged his problem-solving skills with e-commerce knowledge, finding his passion in identifying industry gaps and turning hidden gems into successful ventures.

BeLive was founded with the mission to make taking supplements enjoyable. By focusing on high-quality, tasty gummy, BeLive catered to a wide range of dietary needs, helping customers achieve their health goals with products they could trust and enjoy.

Body Restore was founded with the mission to empower moments of mindfulness in everyday routines. Inspired by the showering ritual, we created shower steamers that elevate your routine with a fusion of essential oils, turning daily self-care into a sanctuary for the senses and the mind.

Work with Us?

Interested in exploring potential collaborations or partnerships? Drop us a line to discuss how we can work together to achieve mutual success.