John founded his brand, BeLive, with $5K saved from his college fund
John and Auden launched Body Restore, the first self-care shower steamer brand
BeLive hit $3M+ EBITDA and was acquired by a German PE at the height of the Amazon aggregation
Scaling Body Restore to $30M+ revenue
Key Metrics
$52M USD
Revenue generated in the last 3 years
$10M
Profitably spent on marketing channels
Amazon #1
Best Sellers
Self-funded
Zero outside capital
We Are Seeking
Innovative Contract Manufacturers
Building first mover products
$1-5M Sales Brands
Highly profitable business struggles to scale
Leading Influencers or Celebrities
Creator-Operator brand synergy
Founder & Brands:
John Li
With a foundation in chemical engineering, John merged his problem-solving skills with e-commerce knowledge, finding his passion in identifying industry gaps and turning hidden gems into successful ventures.
BeLive was founded with the mission to make taking supplements enjoyable. By focusing on high-quality, tasty gummy, BeLive catered to a wide range of dietary needs, helping customers achieve their health goals with products they could trust and enjoy.
Body Restore was founded with the mission to empower moments of mindfulness in everyday routines. Inspired by the showering ritual, we created shower steamers that elevate your routine with a fusion of essential oils, turning daily self-care into a sanctuary for the senses and the mind.